Philosophy

Fairness. Justice. Thruth.

In sports you take the victory home if you respect the rules and run the fastest. In arts, it is not quite so simple. Still, we believe that in creative arts the principle of fairness should be top priority also. The creator of a work shall be given respect and compensation, without legal tricks. If someone copies this work, he owes something to the genuine author.

In the 21st century, arts have become a mass movement, producing many peoples daily income. Designers, advertising copywriter, architects - much more people today than years ago try to make a living from their creative work.

In this world, the imperative of fairness is not always the strongest command. But those who try to substitute the imperative of fairness by the survival of the fittest, destroy a foundation of our daily interaction and risk consequences for our society and culture.

PriorMart strengthens those on the side of fairness. We allow small teams and individuals that kind of protection, that used to be accessable only for large corporations. We help large companies as well as small companies and individuals to enforce the truth. We reduce the chances of the strong to run over the rights of the the weak. We understand this as our contribution to a strong culture based on fairness.